We built Atelier because we needed it ourselves
Marina and I started building Atelier to solve a problem from our own design work: keeping the same project information up to date in too many places.
Notes on running a design studio with AI — from the team building Atelier.
Marina and I started building Atelier to solve a problem from our own design work: keeping the same project information up to date in too many places.
Why stepping outside the studio still matters, and the fairs, festivals and design weeks worth putting on your calendar.
The AI visualization tools we'd actually put in front of a client: two for rendering your model, two for turning a sketch into an image — plus where ChatGPT, Gemini and Midjourney fit, and whether real-time renderers replace V-Ray and Corona.
Design tools have transformed the work around design for decades — CAD, the cloud, all-in-one platforms. AI is the next shift, and history says it takes the grind, not the taste.